How To Write Good Website Copy

SEO Copywriting: 17 Powerful Secrets (Updated for 2017)

Understanding SEO is fantastic.
Knowing Copywriting is great.
However, When you're able to do BOTH?
That is When you can slap an "S" on your chest...
...since You'll be unstoppable.
And Today I have something that will make you feel as though you have SEO superpowers:
17 Insanely actionable search engine optimization copywriting ideas that you can use at the moment.
Notice: This post was first published in 2015. I recently gave it a much needed upgrade. Additionally, I added a lot of new tips that I discovered. Enjoy!
Look:
Most People today believe SEO copywriting is all about putting words.
However, In my experience, the STRUCTURE of your content is equally as important as the writing itself.
And What better place to find demonstrated content structures than Udemy?

(In Case you are unfamiliar with Udemy, it's a MASSIVE directory of online courses)
Here is The way it is possible to use Udemy to create your next bit of content 2-3x more persuasive:
First, Head over to Udemy and enter a keyword.
For Example, let us say you were writing a blog post about photography. You'd search for "photography":

Udemy Will reveal all of the favorite photography courses:

Next, Decide on a class with a lot of reviews.
Here is one:

After You select a program, have a look at how a lot of people have already registered in it.
As You're able to see, over 70,000 people have registered in this photography course:

Do You see how huge this is?
You're Looking at content that 70,000 people have shelled out cold hard cash to access.
That Means you do not need to rely in your Spidey sense. You KNOW there is going to be demand for your own content.
Thousands Of people have voted...using their pockets.
Now:
Once You have discovered a popular course, scroll down to the "Curriculum" section.
That's Where you will get the proven arrangement you can use for your next blog article, video or infographic:

Obviously, You do not need to rip off the instructor's course. But You are able to use bits and pieces of this program for your outline:

Now Which you have your outline, it's almost time to put pencil.
Before You do, be sure that you read the next technique in my list...  
When Someone lands on your website from a search engine, two things can happen:
They Either leave right away...
...or They stick.
And If folks stick on your own page such as superglue, Google thinks:
"This Is a fantastic page. Let's give it a rankings boost."
However, If people leave your website like a sinking ship...
That is When Google drops you like a stone.

The bottom line?
If You need higher positions, you NEED to keep people on your site.
How? Bucket Brigades.
Bucket Brigades are words and phrases that keep people on your webpage.
For Example:
You May notice that I tend to use short sentences that end in a colon, like this:

That is a Bucket Brigade.
However, What are Bucket Brigades, exactly?
Bucket Brigades are an old school copywriting tactic that were originally designed to help keep people reading revenue letters.
I have Adapted Bucket Brigades for SEO content and the outcomes are, well, mad.
In Reality, here is Backlinko's typical time on page:

Yes, That is 4 minutes.
A Great chunk of that above-average Time Page is due to the simple fact I scatter Bucket Brigades into each post.
Now It is time for me to show you how you can use Bucket Brigades to boost your Time Page:
First, Find a place in your content where someone's likely to hit their browser's "back" button...
...and Include a Bucket Brigade.
Start With your intro.
Here is An instance where I utilized two Bucket Brigades within my intro:

(By The way, the Time On Page for that post is over 5 minutes):

You Also want to use Bucket Brigades at the middle of the articles.

Bottom Lineup: whenever you have a section where somebody may get bored and leave, add a Bucket Brigade.
You Can make up your personal Bucket Brigades...or you'll be able to use these tried-and-true Bucket Brigade classics:

And -- bada bing, bada boom -- you're set. After You've added several Bucket Brigades, proceed onto technique #3...

Now's Super-smart Google does not care how many times you cram a key word into your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) key words. (LSI Keywords are a fancy method of saying: "synonyms and closely associated phrases")
And These LSI key words help Google understand what your page is about.
For Example, let's say you write an article optimized around the keyword "cars".
How Does Google know whether your page is about:

• Cars the vehicle
• Cars the movie
• The 1970s rock band (with horrible hair)
• The Canadian Aviation Regulations (CARs)

The Reply? LSI keywords.
For Example, when Google sees a page with LSI keywords like this...

...that they Know the page is all about the cars you drive.
But When Google sees a page like this...

...they Know it is about Cars the movie.
So How can you add more LSI keywords into your content?
I will explain with an example:
Let's State your keyword was "playstation RPGs".
First, Hunt for this key word in Google:

Then, Scan the page for bold words and phrases that are not the keyword you just typed in.
Here Are some examples out of Google's first page:

See How Google bolds words like "Final Fantasy VIII" and "PS1"?
This Means that Google considers those terms VERY similar to the keyword you just searched for.
(In Flip side, LSI key words)
Finally, Sprinkle these bold terms to your articles...
...and You're ready for secret #4.

Bold promise? Definitely.
However, Remain with me.
What is The big key I am talking about?
Produce Your own keywords.
I will explain.
If You hunt for your brand in Google, you likely rank #1.

You May not have thought about it, but your manufacturer is a key word...
...a Keyword that you automatically rank #1 for.
But why stop there?
You Can create boatloads of extra organic traffic once you also brand your strategies and techniques.
For Case in point:
You've Probably learned about The Skyscraper Technique, my 3-step formula for getting more organic traffic to your site.

Since I branded my strategy "The Skyscraper Technique" I finally have a pipeline of additional traffic coming to my website everyday.
In Fact, based on Google Search Console, the key word "Skyscraper Technique" gets 1,093 searches per month:

Since I rank #1 for that keyword (and look in the answer box) , I receive the lion's share of those 1,103 clicks:

Bottom Line?
Whenever You develop a unique strategy, tactic, or strategy...
...make Sure you slap a branded title on it.
When You do, you'll find a bunch of extra organic traffic.

A While ago I published a article called, "Why Google Hates Your Website (Hint: It Has Something to Do With TrustRank)":

With This post I decided to really go after a keyword that my competitors wouldn't bother targeting...
...even Even though it gets an adequate amount of searches.
What Was the key word?
"Google Hates my website"
Think It or not, I did not pull this keyword out of thin air.
I Chose this key word because I saw a great deal of people in SEO forums saying things such as this:

And If people post something at a forum, you can bet your ass they also search for the identical thing in Google.
So I decided to utilize a variation of that key word in my article:

Today, Besides ranking #1 for my target key word ("Google TrustRank")...

...when Someone searches for "Google hates my site" (and other variations of that search), I appear in the top place:

How Do you use this technique for more visitors?
First, Boost your page just like you normally would (If you require a hand, look at these 14 innovative on-page SEO strategies).
But Until you hit "publish", scan forums to get phrases and words people have a tendency to use around your topic.
For Example, let's say your primary keyword was "organic vegetable gardening".
You would search in Google with inurl:forum + "organic vegetable gardening":

This Will bring up a bunch discussion threads around that subject:

Skim The first few threads that you find.
When You see a phrase that looks like a fantastic match...

Skim The first couple of threads that you find.
When You find a phrase that looks like a good match...

...search That phrase Google:

If A good deal of outcomes pop up (like for this instance), add those words and phrases to your article.

And You're all set.

Here is The deal:
Sure, Social sharing buttons allow you to get more shares...
...but Typically, they're insufficient.
Instead, I recommend tapping into a newbie's best buddy:
A Call to actions.
Let Me explain.
A Few months back I published "17 Insanely Actionable List Building Strategies That Will Create More Subscribers Today":

To Maximize the number of shares this post got, I added a "click to converse" button under each thing on the list:

To Date, my post has over 2900 tweets...

...and A good chunk of those 2900 tweets came from my own "click to converse" buttons:

Here's The way you can do exactly the same thing:
First, Locate a super actionable suggestion or plan out of your article.
Next, Head over to ClickToTweet.com. Click on "basic connection":

Turn Your actionable tip to a tweet:

Switch Your actionable suggestion to some tweet:

Grab The connection...

...and Pop the connection into your post.
You Can use buttons like I did. However, plain-text links also work great:

Whether You use a button along with a plain link, certainly add at least one "click To converse" call to action on your next article.